In 1946, grandfather Achiel embarked on a journey that would create a venerable bicycle brand rooted in the cycling heritage of Zwevezele — Belgium. Today, 70 years later, the legacy lives on through Peter & Tom, alongside their father Jan and a dedicated team. The Achielle brand pays homage to its roots, drawing inspiration from the early 20th century while seamlessly integrating contemporary technological advancements.
Our mission was to create a video that would tap into the growing demand for quality bicycles, particularly among the younger demographic. The video aimed to channel the awakened spirit of Achielle, showcasing the product’s craftsmanship and the sheer joy of owning one of their bicycles. The overarching goal was to communicate a simple and straightforward message that resonated with a new generation of bike enthusiasts. Our video serves as a bridge between the past and the present, positioning Achielle as a brand that seamlessly blends vintage aesthetics with modern sensibilities. Its intended to resonate with viewers seeking not only a quality bicycle but also a connection to craftsmanship and heritage. We encouraged their demand for simplicity and a straightforward approach which contributes to its accessibility and appeal.


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