Click video once to pause/play, double for full screen.

Targeting a younger audience for Achielle

Casestudy

Photography

Video production

2022

Handmade bicycles

Pittem (BE)

In 1946, grandfather Achiel embarked on a journey that would create a venerable bicycle brand rooted in the cycling heritage of Zwevezele — Belgium. Today, 70 years later, the legacy lives on through Peter & Tom, alongside their father Jan and a dedicated team. The Achielle brand pays homage to its roots, drawing inspiration from the early 20th century while seamlessly integrating contemporary technological advancements.
Challenge
Approach
More work