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2TEC2

Casestudy

Photography

Video production

Sound production

2024

High-tech woven flooring

Moeskroen (BE)

2TEC2 was founded in 2005 as a small innovative company, blending the design-drive behind Limited Edition with the know-how of Le Tissage. Today they are a global supplier of high-end woven flooring, shaping flooring solutions with great precision and dedication.

Challenge

They came to us with the challenge of making a video that highlights both the craftsmanship in their production process, as well as their recent strides towards sustainability. The video would also set the tone for a content library, which will later be used for both digital and printed communication.

Approach

We created a narrative that celebrates their dedication to quality and their commitment to a greener future, and translated it to a tactile video that follows the yarn, from the moment it is spun from the bobbin. By combining studio, and on-site footage with chiaroscuro lighting, we were able to create an atmosphere that complements the tactility of what is seen, and told. A different take, on what a factory film can also be.